GUIDE

How to Sell Software
Online

Everything you need to turn your software into a business. From checkout to license keys to growth — all in one platform.

Then $1/mo for 3 months. No credit card required.

HOW IT WORKS

Get started in
5 steps.

01

Build your software product

Start with a working product that solves a real problem. It doesn't need to be perfect — an MVP with core functionality is enough. Whether it's a desktop app, CLI tool, SaaS platform, or API service, focus on delivering genuine value to users.

02

Set up your storefront and pricing

Create your Revnu account and connect Stripe. Configure your pricing — monthly subscriptions, annual plans, one-time purchases, or tiered pricing. Revnu generates a professional storefront with AI-powered landing pages and custom domain support.

03

Configure license key delivery

Set up automatic license key generation for your buyers. Define activation limits per device, expiration rules, and validation endpoints. Revnu handles the entire lifecycle from generation to activation to renewal.

04

Launch your checkout page

Share your hosted checkout URL. Every product gets a conversion-optimized checkout page that handles payments, tax calculation, and receipt delivery automatically. Embed it on your site or share the direct link.

05

Grow with analytics and optimization

Use built-in analytics to track conversions, revenue, and customer behavior. Set up affiliate programs and A/B test your landing pages (on Grow plan) to continuously improve your conversion rates.

01

Hosted Checkout

Conversion-optimized checkout pages that handle payments, taxes, and receipts. No code required — just share your link and start selling.

02

License Key Delivery

Automatic license key generation with per-device activation limits. Your buyers get instant access, and you stay in control of distribution.

03

Subscription Management

Monthly, annual, and tiered pricing with automatic billing, upgrades, downgrades, and cancellation handling. Churn reduction built in.

04

Analytics Dashboard

Real-time revenue tracking, conversion funnels, session replays, and traffic source analysis. Know exactly what's working and what isn't.

WHAT'S INCLUDED

Everything you need. Nothing you don't.

No piecing together 5 different tools. Revnu includes the complete infrastructure for selling software.

FeatureIncluded
Hosted Checkout
All plans
License Key Delivery
All plans
RevnuAuth SDK
All plans
Subscription Management
All plans
Affiliate System
All plans
Session Replays
Basic+
A/B Testing
Grow+
Custom Domains
All plans

STARTING PRICE

$1/mo for 3 months

Then from $12/mo. No long-term contracts. Cancel anytime.

Ready to start selling?
Start selling.

Then $1/mo for 3 months

PRO TIPS

Quick
wins.

01

Start with validation

Launch a waitlist or pre-sale before building everything. Real payment intent beats survey responses every time.

02

Price higher than you think

Software buyers pay for outcomes, not features. A $99 product that saves hours is cheap to a business.

03

Focus on one channel

Twitter, ProductHunt, or SEO — master one before spreading thin. Depth beats breadth for early traction.

04

Build in public

Share your journey. Revenue screenshots and lessons learned attract customers and collaborators alike.

PRICING

Simple, transparent
pricing.

Pricing

Pricing that
makes sense

No hidden fees. No surprises. Pay for what you use as you grow.

£1/mo for 3 months

Launch your first product in minutes

Starter

£7/mo
£81/year + 6% feeSave £27
  • Turn any app into a paid product
  • Hosted checkout & subscriptions
  • AI-generated landing page
  • Payments, tax & receipts handled
  • Basic analytics
£1/mo for 3 months

Turn your project into a real business

Basic

£29/mo
£351/year + 4% feeSave £117
  • Everything in Starter
  • AI Messaging Assistant
  • SEO-optimised pages (pSEO)
  • Multi-channel selling
  • Enhanced analytics
£1/mo for 3 months

Optimise conversion and scale revenue

Grow

£74/mo
£891/year + 3% feeSave £297
  • Everything in Basic
  • A/B testing built-in
  • Cohort & funnel analytics
  • Custom checkout
  • 5 team members

Operate at scale

Advanced

£224/mo
£2691/year + 2% feeSave £897
  • Everything in Grow
  • Experiments at scale
  • Unlimited AI & automations
  • Priority support
  • 15 team members

Prices shown are monthly equivalent when billed annually. All plans include a 3-day free trial.

Need something more? Get in touch

FAQ

Frequently asked
questions.

01

What's the best platform for selling software?

Depends on your needs. For software with license keys and subscriptions, Revnu is purpose-built. For simple file downloads, simpler tools may suffice.

02

How do I deliver license keys to buyers?

Revnu generates and delivers license keys automatically after purchase. Configure activation limits, expiration rules, and validation endpoints from your dashboard.

03

How much can I make selling software?

Revenue varies widely. Solo developers commonly earn $1,000-$10,000/mo, with top performers exceeding $100k/mo. Your price point, audience size, and conversion rate are the key variables.

04

Should I offer a free trial?

Usually yes. Free trials with time limits (7-14 days) consistently outperform no-trial approaches for SaaS products. They reduce purchase anxiety and demonstrate value.

05

How do I handle subscriptions and billing?

Revnu handles everything: recurring charges, failed payments, upgrades, downgrades, cancellations, and prorated billing. All powered by Stripe.

06

What about taxes and compliance?

Stripe handles global tax calculation and collection. Revnu generates compliant invoices and receipts automatically.

07

Can I sell software without a website?

Yes. Revnu provides hosted checkout pages and storefronts. Share your link directly on social media, in emails, or embed it anywhere.

08

How do I get my first customers?

Start with your existing network and communities. Content marketing, Product Hunt launches, and targeted communities (Reddit, Hacker News, Twitter) are common channels for software sellers.

EXPLORE MORE

More guides

Start selling software
today.

Hosted checkout, license keys, and subscriptions — all in one platform.

Then $1/mo for 3 months