Revnu Pricing
Calculator

When evaluating platforms for selling software, most people focus on the headline fee — "5% platform fee" or "10% of sales." But the true cost is the sum of three distinct charges: your platform subscription, the platform's take rate on each sale, and payment processing fees (Stripe). Understanding how these interact at different scales is the difference between choosing the right plan and leaving thousands on the table.

Platform subscription is a fixed monthly cost that doesn't change based on your sales volume. This is the base price of your Revnu plan — from $12/month on Starter to $379/month on Advanced. At low volumes, this fixed cost represents a larger percentage of revenue. At high volumes, it becomes negligible. This is why the Starter plan makes sense when you're just launching, but becomes relatively expensive per-transaction as you scale past a few hundred sales per month.

Take rate (platform fee) is a percentage of each sale that goes to the platform. Revnu's take rate decreases as you move up tiers: 6% on Starter, 4% on Basic, 3% on Grow, and 2% on Advanced. This is where the math gets interesting — a higher subscription with a lower take rate saves money once your volume crosses a specific threshold. On $10,000/month in sales, the difference between 6% ($600) and 2% ($200) is $400/month, which more than covers the subscription difference between Starter and Advanced.

Stripe processing fees are constant across all Revnu plans: 2.9% + $0.30 per transaction. These fees go directly to Stripe and are identical regardless of which Revnu plan you choose. However, they're an important part of your total cost calculation. On a $49 product, Stripe takes $1.72 per sale. On 100 monthly sales, that's $172 going to payment processing alone. This is unavoidable with any platform that uses Stripe, but it's significantly less than what all-in-one platforms like Gumroad charge (10% flat).

The calculator above models all three cost components simultaneously, showing you exactly where the crossover points are. Most sellers find that upgrading from Starter to Basic pays for itself around 200-300 monthly sales, and the jump to Grow makes sense around 500-800 sales. But these crossover points shift based on your average product price — higher-priced products hit the crossover sooner because the take rate savings are larger in absolute terms.

The most important decision in platform pricing isn't which plan is cheapest right now — it's understanding when to upgrade. Every Revnu plan has a volume range where it's the optimal choice, and timing your upgrade correctly can save hundreds or thousands per month.

Starter → Basic crossover: The Starter plan charges 6% take rate with a $12/month subscription (USD). The Basic plan charges 4% with a $49/month subscription. The 2% take rate difference saves you $0.98 per $49 sale. To recoup the extra $37/month in subscription cost, you need about 38 sales per month at $49. Beyond that point, every additional sale saves you nearly a dollar compared to staying on Starter. At 200 monthly sales, you're saving $159/month by being on Basic instead of Starter. The additional features — AI messaging, SEO pages, multi-channel selling — make the upgrade even more compelling at this volume.

Basic → Grow crossover: The Grow plan drops the take rate to 3% for a $129/month subscription. The 1% difference saves $0.49 per $49 sale. You need roughly 163 sales per month to break even on the $80/month subscription increase. At 500 monthly sales, the Grow plan saves $165/month over Basic. Plus, you unlock A/B testing and cohort analytics — tools that typically increase conversion rates by 10-30%, further compounding the value.

Grow → Advanced crossover: Advanced drops to 2% take rate at $379/month. The 1% savings needs about 510 monthly sales at $49 to justify the $250/month increase. Once you're past that volume, the savings accelerate rapidly. At 1,000 monthly sales, Advanced saves $240/month over Grow. At 5,000 monthly sales, the savings hit $2,200/month — $26,400 per year. Experiments at scale, unlimited AI, and priority support are included, which matters when your business is processing that volume.

The key insight: Don't wait until the crossover point to upgrade. The features included in higher tiers — A/B testing, analytics, AI tools — help you grow faster to the point where the upgrade pays for itself many times over. Think of upgrading as an investment in growth, not just a cost optimization. A seller on the Grow plan with A/B testing will likely reach 1,000 monthly sales faster than one on Starter without those tools.

How does Revnu stack up against other platforms when you factor in all costs — not just the headline fee? The answer depends on your volume, but at nearly every scale, Revnu comes out ahead for software sellers. Here's why.

Gumroad charges a flat 10% on every sale with no subscription fee. At low volumes (under ~30 sales/month of a $49 product), Gumroad's zero-subscription model can be slightly cheaper than Revnu Starter. But the crossover happens fast. At 100 monthly sales of $49, Gumroad costs $490/month in fees. Revnu Starter costs $300 in take rate + $172 in Stripe fees + $12 subscription = $484. Already cheaper, and with vastly more features. At 500 sales/month, Gumroad costs $2,450 versus Revnu Basic at $1,031 — you're saving $1,419/month ($17,028/year). Gumroad also lacks license key management, auth SDKs, A/B testing, and real subscription infrastructure.

Paddle charges 5% + $0.50 per transaction and acts as merchant of record (handling taxes). On a $49 product, that's $2.95 per sale. At 100 monthly sales, Paddle costs $295 in transaction fees alone — no subscription, but no platform features either. You'd need separate services for license keys, storefronts, analytics, and growth tools, easily adding $200-500/month in additional subscriptions. Paddle makes sense if international tax compliance is your primary concern, but for software commerce features, Revnu provides far more value.

FastSpring charges 5.9% + $0.95 per transaction — the most expensive per-transaction fee among major platforms. On a $49 product, that's $3.84 per sale. At 100 monthly sales, FastSpring costs $384 in fees. They do handle taxes and offer some commerce features, but lack the developer-focused tools (license keys, auth SDK, Discord integration) that software sellers need. FastSpring is oriented toward enterprise software with dedicated sales teams, not indie developers and small teams.

Lemon Squeezy charges 5% + $0.50 (identical to Paddle) and also handles taxes as merchant of record. At 100 monthly sales of $49, that's $295 in fees. They've built a nice UI for digital product sales, but their software-specific features are limited compared to Revnu. No built-in auth SDK, basic license key support, and limited analytics. For simple digital products, Lemon Squeezy works well, but for software businesses that need growth tools, subscription management, and developer infrastructure, Revnu's purpose-built platform wins.

The bottom line: Revnu is consistently the most cost-effective option for software sellers doing more than ~50 monthly sales. Below that threshold, the subscription fee can make percentage-only platforms slightly cheaper — but you're also getting far fewer features. As you scale, the gap widens dramatically in Revnu's favor.

Total Cost of Ownership changes everything. The comparisons above focus on transaction fees, but real software businesses need more infrastructure. Here's what 100 monthly sales at $49 actually costs across platforms when you include essential tools:

• Gumroad + essential tools: $490 (platform fees) + $150-400 (Rewardful affiliate + Hotjar replays + Keygen licenses) = $640-890/month
• Revnu Basic: $172 (Stripe) + $196 (4% take rate) + $49 (subscription) = $417/month total — with affiliates, session replays, and license keys included

That's $223-473/month in savings, or $2,700-5,700/year just from switching to Revnu. At higher volumes, the gap widens further. At 500 monthly sales, you're saving $8,000-12,000/year. This is why Total Cost of Ownership matters more than headline fees.