Revnu Pricing
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When evaluating growth platforms, most people compare headline prices. But the true cost is what you spend across all the tools you need to actually grow your business. Payment processing is one piece — growth infrastructure is the rest.

What growth actually requires: To run a modern software business effectively, you need A/B testing to optimize conversions, SEO content to attract organic traffic, session analysis to find conversion killers, competitor research to stay ahead, and site audits to catch issues. Setting these up separately means subscribing to Optimizely ($49-199/mo), SEMrush ($99-299/mo), Hotjar ($49-99/mo), SimilarWeb ($49-149/mo), and hiring a content writer ($500-2000/mo). That's $746-2746/month before you even start configuring them.

Revnu's approach: pricing tailored to your business. Everything included: A/B testing (ten variants at once, not just A/B), SEO content generation, session replay analysis, automated site audits, competitor monitoring, pricing experiments, and daily growth reports. No separate subscriptions, no integration work, no management overhead.

The compound effect: Unlike payment processing fees (a cost per transaction), growth tools are an investment that compounds. An A/B test that improves conversion by 15% permanently increases revenue. An SEO article published today continues attracting traffic for years. A session insight that fixes a conversion killer saves future revenue. The earlier you start, the more these improvements stack up.

The calculator above helps you model the total cost across different platforms and scenarios, including the growth tools you'd need alongside each one.

How does Revnu compare to building your own growth stack? Let's break down what you'd need and what it costs to do it yourself.

A/B Testing ($49-199/month): Optimizely, VWO, or Google Optimize (if still available). You need to set up experiments, define variants, write code for each test, and analyze results. Most founders set up one test, never check results, and forget about it. Revnu runs experiments continuously — ten variants at once, automatic winner promotion, new experiments starting as old ones finish.

SEO Content ($599-2299/month): SEMrush or Ahrefs for keyword research ($99-299/mo), plus a freelance content writer ($500-2000/mo). You need to research keywords, create briefs, review drafts, and publish. Most founders know they should be doing this but never find time. Revnu's AI researches competitor keywords, writes articles, and publishes automatically.

Session Analysis ($49-99/month): Hotjar or FullStory for session replays. You need to watch recordings, identify patterns, and prioritize fixes. At 1000+ sessions, nobody has time to watch them all. Revnu's AI watches every session and surfaces the top conversion killers automatically.

Competitor Research ($49-149/month): SimilarWeb or SpyFu for competitor monitoring. You need to check regularly and synthesize findings. Most founders check once, get overwhelmed, and never look again. Revnu monitors continuously and delivers actionable summaries.

Site Audits ($0-99/month): Lighthouse, Screaming Frog, or manual checks. You need to run audits, prioritize issues, and fix them. Revnu audits automatically and delivers prioritized fix lists.

Total DIY cost: $746-2746/month plus 10-20 hours/month of your time managing it all. Revnu replaces all of it with pricing tailored to your business, running automatically. The math is clear — but more importantly, Revnu actually gets done what most founders know they should be doing but never find time for.

Total Cost of Ownership (TCO) is the metric that matters — not just the price tag on any single tool. Here's how Revnu compares when you factor in everything a software business needs to grow.

Scenario: Software business doing $10,000/month in revenue. What does growth infrastructure actually cost?

DIY approach:

• A/B testing (Optimizely): $99/month
• SEO tools (SEMrush): $199/month
• Session replays (Hotjar): $79/month
• Competitor research (SimilarWeb): $99/month
• Content writer (freelance): $1,000/month
• Site audit tools: $49/month
• Your time: 15+ hours/month managing all of it
• Total: $1,525/month + your time = ~$18,300/year

Revnu approach:

• Everything included: pricing tailored to your business
• Your time: ~0 hours/month (AI runs autonomously)
• Total: a fraction of the DIY cost

The savings are dramatic — and that doesn't account for the opportunity cost of 15+ hours/month of your time. At a conservative $100/hour, that's another $18,000/year in recovered time.

The real cost isn't the subscription — it's not doing it at all. Most founders don't set up Optimizely + SEMrush + Hotjar + hire a content writer. They just don't do growth work. The site goes un-optimized, no SEO content gets written, conversion killers go unnoticed, and competitors pull ahead. The cost of inaction compounds just as powerfully as the benefit of action. Every month without A/B testing is revenue left on the table. Every month without SEO content is organic traffic you're not capturing.

Revnu's value isn't just the tools — it's that the work actually gets done, automatically, every day, without you thinking about it.